Public Speaking – How to use Visual Aids for More Effective Presentations

By: Edward Hope

In public speaking the primary method of getting ideas across will be through the auditory sense of the audience. However, visual aids make a speech more interesting for the audience and more effective when used well. They provide an interesting variety from so many words. By using visual aids you are engaging another of the audience’s senses.

In recent years one particular visual aid has been extensively used (and possibly overused) and that is the power point presentation. If used well it adds to the effectiveness of the speech or presentation. Other visual aids that can be used effectively in public speaking are video clips, whiteboards, flipcharts, models, objects, pictures etc.

To get the best out of the using visual aids apply the following techniques;-

1. The visual aid should help to make a difficult subject clear and easily understood. For example, when a high school boy was explaining jet propulsion he used a toy balloon. He blew it up and let it go and said “jet propulsion works like that.”

2. The concept or information being portrayed must be quickly taken in and grasped by the audience. For powerpoint slides this means they should be uncluttered and not filled with too many words.

3. All the audience should be able to be see the visual aid at the same time. Before the audience arrives try sitting where your listeners will be sitting to ensure they can see from the floor. If you are using an object and holding it up – be bold and do not half hide it in your hands or clasp it to your chest.

4. Speak to the audience and not to the visual aid. Inanimate objects have yet to act upon anything said to them. While writing on a whiteboard, flipchart or blackboard keep your back away from the audience as much as possible. Also when using powerpoint slides they should contain a few points outlined, not the whole speech and not be read word for word.

5. Visual aids can be used to help steady nerves as they can give your hands something to do – writing, drawing or holding something up for the audience to see. Naturally once you have finished talking about an “object” it should be put down. Similarly with powerpoint you could consider blanking the screen when you have finished with a slide.

6. The visual aids should be completely planned for the situation. Practice with the aids to make sure they fit with your speech and can be worked in naturally.

7. The visual aids selected should make the ideas being presented clear, vivid and effective. Spare no effort to find aids that will support the points being presented. Carefully think through the aids to be used to support the ideas being presented.

8. Be prepared. When using video clips, powerpoint etc check that they work before you start to present by going through a dry run before the audience get there. It will also pay to know any technical staff at the event or meeting as you will need their help during the speech, especially if the unexpected happens.

In public speaking your audience will give you a million silent thanks if you use your visual aids effectively. Use them to support your speech not to give your speech. Choosing aids wisely that support and illustrate your speech will greatly increase the effectiveness of your public speaking.

Valuable Skills for Sales Presentations — Go Beyond the Show and Tell

By: Kevin Davis

The sales presentation is your best opportunity to show and tell, but there’s more to it than just showing and telling. You also need to think strategically about the customers buying process and needs, your competitors’ offerings, and why your solution is best.
To plan and deliver winning sales presentations, try the following approach:

Find out in advance how much time you will have.
Have you ever had a key decision-maker leave in the middle of your presentation because he was out of time? You can’t hold someone’s attention when he’s looking at the clock.

At the beginning of the meeting, ask how much time the prospect has set aside, then adjust your presentation to take no more than 60% of the allotted time. Why only 60%? Because your prospect’s decisions to act typically occur at the end of the meeting. Adjusting your presentation will allow enough time to resolve any remaining issues, and reach an agreement.

Check in.

Another good question to ask at the beginning of every sales presentation is, “since the last time we met, has anything changed?” If your competitor gave a presentation yesterday afternoon you may have a few new hurdles you need to overcome. The sooner you identify those hurdles, the more time you have to plan a response.

Take his temperature.

The next question you want to ask is, “Where are you in your decision process?” If he tells me he’s scheduled presentations with three suppliers and I’m the first presenter, I know the chances of this prospect agreeing to a decision at the end of my presentation are virtually nonexistent. For starters, it would take the prospect more time, energy and stress to cancel the appointments than to go ahead with them.

More importantly, the prospect wants to hear all three presentations, because from your customer’s perspective, comparison is necessary to recognize value. Never go for the close when you are the first presenter. You’re simply asking for something that you can’t get, and customers will think you’re pushy. Instead, come up with a legitimate reason to come back after the other presentations, when the prospect likely will be in a position to make a decision. This is a great skill in sales management training that works well.

Try to be the last presenter.
The last presenter has a significant advantage, because he is closer to the customer’s point of decision. If I am the final supplier to present, and have shown why am I am the best choice, it’s only reasonable to ask for a commitment to buy. It also creates an opportunity to address any lingering concerns that may prevent a sale.

In one of the largest sales opportunities I ever worked on, I was the third of three presenters to a committee of seven decision-makers, the most senior of whom was the Executive Vice President, I’ll call him Mr. Burns.

Ten minutes before the conclusion of my presentation, the phone rang. Mr. Burns had a plane to catch, and his cab had arrived. As he stood up, I said, “Mr. Burns, before you leave, may I ask you one final question?”

I asked, “Now that you’ve evaluated all the options, is there any reason why my solution is not your best option?”

He paused, then said “Yep!” And out came his final concern about my solution. It was a concern I was ready for, but I never got a chance to respond because his comment triggered a firestorm of conversation around the conference table. Mr. Burns missed his cab, but several other decision makers drove him to the airport so they could continue their discussion.
A few weeks later, I learned that in the car on the way to the airport, a lower-level decision-maker had resolved Mr. Burns’s concern, and I won the sale.

This example shows that today, as much as 90% of the sale takes place without you being in the room. So it’s essential to make sure that the prospects championing your cause have the tools to sell other decision makers for you.

Start with a quick review of the customer’s goals and objectives. On a flipchart, list each of the customers buying criteria. This list is your outline for effective sales presentation. Next, show how your solution meets and exceeds each customer criterion.

Throughout your presentation, get a reaction from your prospect. For example, after demonstrating a capability you would ask, how would this be an improvement or how would this help. Interactive presentations keep prospects more involved and interested.
Communicate all your unique strengths.

Today’s customers want to know two things: can you do what we need done, and how can you do it better than the other options we are considering?
It’s not enough to show that you can meet your customer’s needs. You must also have some reasons why your solution is the customer’s best choice.

To ensure that my strengths are understood, I always prepare a flipchart titled “Why we are your best choice” which lists at least three reasons why I’m the customer’s best option. Often, I list seven or eight reasons. The more reasons you have, and the more compelling those reasons are, the better your chances of winning the sale.
In sports, when two teams are evenly matched, the winner is the team that makes the fewest mistakes, and executes its plays the best.

To deliver a winning sales presentation, you must do the same. Do yourself a huge favor and attend sales training courses to sharpen your skills. When you implement these 10 tips in your sales presentations, you will win more sales.

21st Century Instructional Tool for Enhanced Teaching and Learning

By: Vivian Nwaocha

   In this information age, instructional tools which are motivating, interactive and interesting are required to assist students in learning a wide range of subjects. Hands-on, interactive activities are particularly valuable for students who are struggling learners. Furthermore, successful teachers recognize the fact that a variety of 21st century tools should be used to enhance students’ academic performance. One of such instructional tool, the interactive whiteboard, has become an essential part of the educational curriculum globally. These boards promote active student engagement in the learning process and have been described as being one of the most revolutionary and powerful techniques of teaching and learning.

   The interactive whiteboard is a touch sensitive board, which is displayed on a wall (looking similar to the old school whiteboards). You connect a computer or laptop to the smart board and whatever is on your computer screen will be projected onto the whiteboard. You can then use it simply as a large display or you can use it interactively. This instructional tool can be connected to speakers and other devices. The interactive whiteboard software offers a range of resources that can be used with the board such as a spinner, interactive dice, a timer, a clock, and hundreds of other resources specific to various curriculum areas.

   This 21st century instructional tool has made its’ way into almost every sphere of human endeavor; business, education, entertainment, government etc. Consequently, teachers have identified the significance of this astounding new device and the impact it could have on students. There are numerous ways the interactive whiteboard could be used in a school setting, such as, instructional purposes, student collaboration and professional development. They are used in many schools as replacements for traditional whiteboards or flipcharts.

   Interactive whiteboards provide ways to show students any thing which can be presented on a computer’s desktop (educational software, web sites, and others). This device is gaining popularity as a visual presenter and interactive teaching aid for use in science subjects. They are effective tools for transforming learning and teaching in schools. They make it possible for teachers to write notes in digital ink and save work to share later. The interactive quality of the board can lend itself to a degree of student participation not offered by other presentation methods such as the chalkboard or overhead projector and screen.

   The interactive whiteboard can be used to involve groups in lessons displayed on the board. Because students actively participate in these lessons, the board can serve as a valuable tool in an interactive learning environment. The board itself is touch-sensitive, so that students can manipulate applications at the board as if it were a giant touch pad. They can also add notes to any display, make annotations, or compose original documents which can be saved, printed and distributed, or sent electronically to recipients in other locations. The user can control any application by touching the board with a finger, and can mark with tools such as a stylus, dry-erase marker, or finger.

   This board has the “smart” qualities because it interacts by interface with a computer and in the manner in which it allows interactivity between the computer, the board, and users at both locations. They offer multiple benefits for both teaching and learning. They can be used in so many different ways making it a tool that can easily be integrated into any subject area. This technology addresses all the learning styles applied in classrooms. For example, many students tend to be very visual learners and this board is a perfect match for their learning style. When using the board, students maneuver through exercises using their fingers, not a mouse, which is very developmentally appropriate for primary age students and also appeals to students who are tactile learners.

   The visibility of the interactive whiteboard is not only engaging for young learners but it also facilitates whole-group instruction that is more collaborative and active in comparison to traditional whole-group lessons that tend to be more passive and oriented toward direct instruction. This novel board opens up new prospects for presentation, re-presentation and communication. Information can be presented in exciting and engaging ways, creating more motivating outcomes. It provides collective engagement with learning problems at greater depth. They encourage creative and seamless use of materials including: websites, video and audio clips, internet and email exchange, interactive teaching programs, interactive and electronic texts as well as interactive software such as digital flipcharts.

   This 21st century instructional tool enables the teacher to promptly change and reconfigure information, providing opportunities to engage with pupils at a higher and/or deeper level. In order to take full advantage of benefits of this technology, the teacher needs to combine knowledge of the subject, an understanding of how students learn a range of teaching strategies, along with adept manipulation of the technology. Pupils are encouraged to deepen their level of enquiry and generate their own questions and hypotheses, which they can then easily test and confirm. Teaching and learning in primary, secondary and tertiary schools can be upgraded through the use of interactive whiteboards.

   Effective use of this novel board incorporates a variety of teaching techniques that support a range of preferred learning styles. In addition, interactive whiteboards allow teachers to record their instruction and post the material for review by students at a later time. This can be a very effective instructional strategy for students who benefit from repetition, who need to see the material presented again, for students who are absent from school, for struggling learners, and for review for examinations. They can also support visual, auditory and kinesthetic learning. The use of this 21st century instructional tool in educational institutions can undoubtedly enhance learning and teaching opportunities.

How to Give a Great Presentation

By: Alexander O Mcgee

Some people may get panic when they have to speak in front of a group. Actually, there are several ways that can be used for alleviating panic or nervous when you have to give presentation in front of people. Just read on the following tips that will guide you in giving a great presentation.

As the first step, you need to write down the material you are going to deliver in your presentation in detail. This is to make you easier in memorizing it. Later, you only need to put the main points that you will be covering on index card or cue cards. However, before you can do it, you should know the material first.

The second step that you need to do for giving a great presentation is to practice. You can try to practice giving presentation in front of the mirror. Or, you can also try to do it in front of your friends or family so that they can give you their opinion about your performance. So, you still can do more practice if you think that you are less experienced.



The third step that you have to do is to prepare the visual aids that you need for your presentation. It is required using a software program in order to come up with the slides which can be printed out and distributed to the audience during the talk. In addition, if you cannot access to a computer, you can use a whiteboard and flipcharts.

The fourth step is to prepare the room. When preparing the room, you have to make sure that the lighting is properly installed so that your audience can see you and the screen or the whiteboard and the flipcharts. If it is possible, you can use graphs, symbols, and aids in a way to keep the audience interested in your presentation. Just make sure that your handouts are readily available. Besides, you can also provide pens and notepads to the audience if necessary.

The fifth step that you should do is to prepare yourself. It happens in some people to get dry mouth from the nervousness before they get up in front of a group. Therefore, it is important for you to have water for yourself and also other materials that you need. In order to add some spark during your presentation, you can consider using marker or laser pointer. This can be useful in providing refreshments for the audience. Do not forget to talk loudly and clearly so that you can become a center of attention for your audience.

Top Ten Eco-Friendly Office Products

By: Jamie Lyons

With environmental concerns gaining in priority it is important to embrace eco-friendly solutions where possible. This top ten details the best office supplies and equipment out there for the green aware, each of the items listed has been specifically designed by the manufacturer to provide an environmentally friendly alternative to an exisiting product; without compromising on quality, practicality or ease of use:

1- Canon Bright Recycled Paper

Canon are renowned for their printers and consumables, with their Bright Recycled Paper range they can confidently add recycled paper to that list. This high quality 80gsm paper is made from 100% reclaimed paper waste and produces brilliant results on all office machines. Available in A3 and A4 sizes this paper is perfect for general printing as well as important presentations and reports.

2- Basildon Bond Recycled Envelopes

Whether for home or office use, these versatile envelopes are available in white or manila and feature peel and seal fastening. Not only is the paper used 100% recycled, but the viewing window is made from corn as opposed to petrochemical plastic meaning less impact on the environment in production and a biodegradable end product which can be processed as paper recycling waste.

3- Ecolabel Recycled Paper Barrel Flipchart Markers

These flipchart marker pens from the appropriately named Ecolabel use water-based ink as opposed to the harmful, solvent based alternatives. In addition to an ecologically sound ink, the barrels of the pens are made from recycled paper which has been treated to offer maximum durability and practicality.

4- Scotch Natural Fibre Film Magic Tape

Scotch Natural Fibre Film Magic Tape is one of the most environmentally aware sticky tape products available. The core is made from 100% recycled cardboard, the dispenser is made from 100% recycled plastic and the tape itself is manufactured using natural fibres as opposed to petrochemicals. This eco-friendly tape is even sold in 100% recycled cardboard packaging (without plastic film) and both the packaging and core can be recycled when the tape runs out.

5- Colop Green Line Word Stamp

This stamp certainly gets our seal of approval. Manufactured from 80% plus recycled plastics, this self-inking stamp is made with eco-awareness in mind. The ink pad provides literally thousands of crisp impressions and the packaging is 100% recycled, uncoloured cardboard. The only aspect of this item which isn’t ‘green’ is the colour of the ink…which is red for maximum visibility.

6- Rapid Eco Tacker

Also referred to as a ‘staple gun’ this environmentally ethical Tacker from Rapid’s Eco range is manufactured using 80% recycled plastic. Available in a range of sizes for hobby use through to industrial application, all models are shipped in 100% recycled cardboard with soy based ink printing – which mirrors the sustainable nature of the item itself.

7- Jiffy Green Bubble Wrap

Bubble wrap and packaging materials in general tend to illicit concern from environmental circles due to the waste they tend to produce. With their Green Bubble Film, Jiffy successfully address this by utilising 100% recycled polythene. Suitable for all forms of cushioning, wrapping and void filling – this recycled material provides maximum protection with minimum environmental impact.

8- Aurora EcoCalc Calculator

The EcoCalc is one of the most environmentally friendly pieces of electrical equipment on the market. With a recycled plastic keyboard, zero air miles travelled and 90% recycled packaging you won’t find a more eco-ethical calculator anywhere. In addition to the green credentials of the item and its packaging, the use of solar cells for power mean that this calculator from Aurora doesn’t impact on the planet when used either.

9- Concord Half Flap Document Wallets

With their Half Flap Document Wallets, Concord offer the perfect storage receptacle for all of those vital documents (printed on recycled paper we hope). Made from heavyweight, 285 gsm, 100% recycled cardboard these rugged folders help to preserve both the planet and your important paperwork.

10- 5 Star Compatible Inkjet Cartridges

Remanufactured from empty OEM printer cartridges, these compatible inkjet cartridges consist of 70-90% recycled materials and components by weight. In addition to offering a low cost alternative to ‘official’ branded ink cartridges and a high proportion of recycled materials they are packaged in R-PET blister packs which contain up to 80% recycled plastic. All cartridges comply with the European REACH regulations (Registration, Evaluation, Authorisation and Restriction of Chemicals) to assure protection of the environment in manufacture of all parts and materials.

The products listed here are just an example of the huge range of environmentally ethcial office supplies and equipment currently available.

Products advertised on this page are sold by external companies who provide Using Flip Charts (Graham Jones) with a commission on each sale